"That is the price that I'm willing to pay," he told the BBC. Asics signs deal with Novak Djokovic With a focus on stability, the technology behind the new GEL-RESOLUTION™ NOVAK, as worn by Djokovic, inspires and enables players to keep moving with new features. Djokovic's net worth is estimated to be £160 million, with endorsements reportedly earning him far more than prize money. Novak Djokovic earned a whopping $30 million from endorsment deals in 2021. The French company is said to have sustained heavy losses during the pandemic, prompting them to end their deal with Djokovic, who is one of their highest-profile clients. Djokovic signed a 5-year sponsorship deal and will wear his new outfit for the first time at the second Grand Slam of the season, Roland Garros, which begins on May 27. So far, there's no sign Djokovic's sponsors, including French automaker Peugeot, clothing brand Lacoste and Swiss watch maker Hublot, plan to drop him. May 11, 2021 Novak Djokovic extends sponsorship deal with Asics Serbian tennis star and the world number one Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer. The partnership, which takes effect from today, will see the world's top-ranked player promoting the UNIQLO brand and UNIQLO clothing worldwide. Novak had many credible sponsorships and deals with various brands like Hublot, Lacoste, Peugeot, and others ever since his reign began on the ATP tour. Djokovic signed a 5-year sponsorship deal and will wear his new outfit for the first time at the second Grand Slam of the season, Roland Garros, which begins on May 27. Active sponsorship deals Djokovic doesn't come close to matching the endorsement earnings of Swiss star Federer. The 14-time Grand Slam champion will work with the company's partners in its bid to make the sport more affordable and accessible . January 16, 2022 3:55pm. The drama over Djokovic's ability to defend his Australian Open title without a COVID-19 vaccine has sparked fierce public debate, but there's little sign it threatens his multimillion-dollar sponsorship deals. Lacoste and the Djokovic logo In May 2017 Lacoste announced Djokovic as their newest ambassador, after the Serb's five-year deal with Uniqlo came to an end. It's unclear if the No. Novak Djokovic will not have any issue agreeing new sponsorship deals … Read more on express.co.uk. 1 Venus Williams who ended her deal with Nike to sign up with the French company. The deal would see him earn around US$9.4 million each year till 2022. Novak Djokovic during day five of the Fever-Tree Championship . Djokovic is one of the highest-paid athletes in the world from brand endorsement deals. Djokovic, Asics unveil footwear endorsement deal Martin Ross May 10, 2021 Novak Djokovic attends Asics event in October 2018 in Shanghai (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images) Serbian tennis star Novak Djokovic has extended a footwear sponsorship with Asics, the Japan-based sportswear manufacturer Home News Sponsorship & Marketing Tennis Global Peugeot drops Novak Djokovic sponsorship Matthew Williams March 2, 2022 Novak Djokovic (Photo by Clive Brunskill/Getty Images) Automotive brand Peugeot will no longer sponsor tennis player Novak Djokovic, it has been confirmed Djokovic has consistently earned above $25 million annually for most of this decade from sponsorship alone, according to Forbes' annual World's Highest-Paid Athletes list. The report also suggests. Trying to regain his best form after a slow start to the season, Djokovic looked sharp in his opening match at the . Nike, bike maker Trek and Budweiser brewer Anheuser-Busch dropped cyclist Lance Armstrong in 2012 as part of . He has $30 million worth of endorsement deals, according to . The slightest change—like, say, signing with a new watch brand right before a big tournament—can cause a disruption. As with most tennis players, Djokovic is admittedly strict about his routine. He has $30 million worth of endorsement deals, according to . However, they report that the Belgrade-born icon's stance on vaccination could see the sponsorship cease to exist. Novak Djokovic could see his sponsorship deal with French company Lacoste come to an end after it was announced that US tennis star Venus Williams had become the face of the famous clothing brand. Lacoste produces a Novak Djokovic collection, which includes both tournament and supporters items. He has $30 million worth of endorsement. With nine-time Australian Open winner Djokovic out, the odds that Rafael Nadal takes the title improved significantly. It's his chance to overtake Roger Federer and Rafael Nadal as the men's recordholder — and every brand loves a winner. So far, there's no sign Djokovic's sponsors, including French automaker Peugeot, clothing brand Lacoste and Swiss watch maker Hublot, plan to drop him. According to Forbes, he has $30 million worth of endorsement deals. French brand Lacoste contracted Novak Djokovic in May 2017 to sign a five-year deal as his clothing sponsors. According to recent reports, the Serbian lost one of his biggest sponsors in Peugeot. Uniqlo - who already sponsors Kei Nishikori and previously partnered with Novak Djokovic till 2017 - is said to be paying Federer US$30 million a year. On the first day of Wimbledon 2018, however, Japanese casual wear designer Uniqlo and Federer announced their ten-year deal. A "multi-year" extension of the deal has been announced by Asics with the 33-year-old world number one tennis player. Brands working with Djokovic include Japanese sports equipment maker Asics, Swiss watch brand Hublot, American-Austrian racket manufacturer Head and French carmaker Peugeot. Nike, bike maker Trek and Budweiser brewer Anheuser-Busch dropped cyclist Lance Armstrong in 2012 as part of . Sportico is proud to partner with The Harvard Sports Analysis Collective, a student-run organization . He just signed an extension to remain with the brand for on-court apparel sponsorship until . It's his chance to overtake Roger Federer and Rafael Nadal as the men's recordholder — and every brand loves a winner. Verdict estimated that he would make $100m in 2018 after signing a $300m deal with Japanese fashion brand Uniqlo. A few weeks ago, Lacoste signed up former World No. Djokovic's deal with Uniqlo ran for five years, and reports have suggested the Lacoste deal could carry the same term, running until 2022 and possibly taking Djokovic to the end . Still, he has never had the broad appeal of Federer, who makes . 1 tennis star Novak Djokovic has extended his footwear sponsorship deal with Asics, the Japan-based sportswear manufacturer for 3 more years. Djokovic first signed as Asics Global Footwear Ambassador in 2018. It was then speculated that Djokovic, who was the face of the company for years, would be replaced by Williams. As you know, Novak will wear the equipment of the Italian sportswear brand Sergio Tacchini from the beginning of the season. Djokovic has consistently earned above $25 million annually for most of this decade from sponsorship alone, according to Forbes' annual World's Highest-Paid Athletes list. Djokovic first signed with Lacoste in 2017. But it may become an issue later. So far, there's no sign Djokovic's sponsors, including French automaker Peugeot, clothing brand Lacoste and Swiss watch maker Hublot, plan to drop him. "In the long term, if he becomes the public face of the anti . The Serbian star banked sponsorship deals worth $30m in the year to August 2021 and on-court winnings of $4.5m over the same period, according to estimates by Forbes magazine. Two of South African Olympic sprinter Oscar Pistorius' major sponsors, Nike and eyewear maker Oakley, distanced themselves after he was charged in 2013 with the shooting death of his girlfriend. For Djokovic, there may not be any sponsor deals dissolving now, said Mumcu, the professor. AP Photo/Simon Baker. The partnership, effective today, will see the world's top - players promoting the UNIQLO brand and UNIQLO clothing worldwide. Lacoste have also hired him as their brand ambassador and provide him with supporting items during each tournament. Novak Djokovic during day five of the Fever-Tree Championship . For Djokovic, there may not be any sponsor deals dissolving now, said Mumcu, the professor. Tennis world No. Defending men's champion Serbia's Novak Djokovic practices on Rod Laver Arena ahead of the Australian Open tennis championship in Melbourne, Australia, Wednesday, Jan. 12, 2022. The Lateral Support Brace enhances stability on the forefoot while the redesigned FlexionFit™ upper which is covered by polyurethane (PU) was set for support and comfort. Sponsorship , . Last summer the brand extended the on-court apparel sponsorship deal until 2025. The biggest speculation amongst all was that he'd lose a Multi-million dollar deal wth Lacoste, his primary kit sponsor. Novak Djokovic - ASICS Endorsement Deal: The World No. Ad Earlier, Rublev reached the third round after rallying to a 2-6, 6-4, 7-5 win over 20 . Some 30 million dollars is the sum received from its partners, in 2021, the world N.1, according to the magazine Forbes, from the Japanese sports equipment manufacturer Asics to the French car manufacturer Peugeot, with, in mind, its Lacoste contract, valued at approximately 9 million dollars per year by several American media. He has $30 million worth of endorsement deals, according to Forbes, making him among the highest-paid athletes in the world. However, his failure to participate in the opening Grand Slam of the year might result in him losing millions from these deals. Djokovic has partnered with 12 brands across eight different industries. 1 seed can compete Monday, Jan. 17 after Australian officials revoked his visa for a second time. Djokovic has endorsement deals worth $30 million a year, according to Forbes, and was the world's 46th highest-paid athlete in 2021. Novak Djokovic in 2021 finished fourth in the list of the highest paid tennis players of the year, with a total of 34.5 million dollars, including 30 million from sponsorships, or 87% of total. The Serbian star, 34, signed a multi-year deal with the Troyes-based manufacturer in 2017 after ending his deal with Japanese supplier Uniqlo. Djokovic competed in the Dubai Duty-Free Tennis . Luzerner Zeitung reported that Djokovic's deal is worth around £6.8million per year. Tennis; Novak Djokovic; Peugeot; Sport (Australia) Sports Lacoste, owned by Swiss group MF Brands, signed a multiyear deal with Djokovic as kit sponsor in 2017. With Djokovic Out, Australian Open Invites a New Men's Champ. Novak Djokovic emerged in fourth position on Forbes' list of highest-paid tennis players in 2021, earning a total of $34 . Novak Djokovic emerged in fourth position on Forbes' list of highest-paid tennis players in 2021, earning a total of $34 . Some of Djokovic's previous sponsorship deals were with bank ANZ and apparel brand Uniqlo. There's a shoe deal with Asics, a partnership with Peugeot, and more. He partnered with luxury watchmaker Hublot last year. NOVK DJOKOVIC reportedly risks losing more sponsors over his vaccination stance. Djokovic earns an estimated £22m a year from sponsors including Lacoste, Head and Peugeot Novak Djokovic may have been deluged with negative publicity over his visa row and anti-vax stance but that. Novak Djokovic earned a whopping $30 million from endorsment deals in 2021. 1 Novak Djokovic originally joined with French heritage tennis brand Lacoste in 2017. The world No 1 could reportedly lose up to £23million if Lacoste . MADRID (AP) — Novak Djokovic feels like the hard work is starting to pay off. So far, there's no sign Djokovic's sponsors, including French automaker Peugeot, clothing brand Lacoste and Swiss watch maker Hublot, plan to drop him. By David Arkow. Djokovic, a three-time winner in Madrid, next faces either former No. 1 Andy Murray or Denis Shapovalov. The Serbian player has recently signed a 10-year sponsorship deal with Tacchini, and the new 'look' will be presented already at the beginning of the 2010 AAMI Classic at Kooyong, and at the first Grand Slam tournament of the season, Australian Open. Djokovic has endorsement deals worth $30 million a year, according to Forbes, and was the world's 46th highest-paid athlete in 2021. His sponsors, though, have backed the Serb while some have . The automobile company has been one of the main sponsors of Djokovic over the past eight years. He also promotes Lacoste, a French clothing company, and has a racquet sponsorship deal with Head. World number-one men's singles player Novak Djokovic has announced an investment and strategic partnership with Universal Tennis, the global tennis ratings service. Sponsors have pulled deals in the past because of performance drugs and criminal acts. A multi-year deal has been signed by Asics and the 33-year-old. Djokovic said he was willing to miss the French Open over his vaccination status. Novak Djokovic Announces New Sponsorship Deal. When the extension was revealed in late August, Lacoste tweeted the. But it may become an issue later. Sponsors have pulled deals in the past because of performance drugs and criminal acts. Novak Djokovic will not have any issue agreeing new sponsorship deals despite being dropped by Peugeot, according to his brother. According to Forbes, the men's world number-one earns $30m a year from sponsorship tie-ups. The drama over Djokovic's ability to defend his Australian Open title without a COVID-19 vaccine has sparked fierce public debate, but there's little sign it threatens his multimillion-dollar. $ 300m deal with Asics, the men & # x27 ; s a shoe deal with nike sign... On express.co.uk some have who was the face of the Fever-Tree Championship ambassador provide! 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